Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it. Information design is the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. The term has come to be used specifically for displaying information effectively, rather than just attractively or for artistic expression. Information design is closely related to the field of data visualization and is often taught as part of graphic design courses. Information design is explanation design. It explains facts of the universe and leads to knowledge and informed action.
Information Design at a Glance
All designers handle the challenge of presenting information. Their objective is always to engage and enlighten, and often to persuade. Their regular tasks include :
- Preparing visual presentations by designing art and copy layouts
- Creating the project more efficiently
- Noticing discrepancies or other issues with the data set
- Offering insight into better ways to reach your objectives
- Working directly with analysts to find additional data points
The skills needed to be an Information Designer are :
- Writing skills
- Graphic Design skills
- Formatting/Editing skills
- Web Programming skills
- Research & analytical skills
- Attention to Detail & Visual Thinking
- Knowledge of Consumer Experience
About the Work Industry/Job Market
The diverse methods of delivering information means that most companies have now doubled or tripled their information design requirements. They must now feed two media beasts : Traditional print medias and Electronic medias.
- In the long term, this will translate into increased market demand for those who possess Information Design skills
- Information Designers will learn, practice and perfect several of the skills currently performed by multiple people. Over the long term, there will be a skill convergence as people slowly add new skills to their personal inventory
- In effect, they will become “workplace chameleons” switching from one skill to another depending upon the project requirements and timings
