The fashion industry is constantly evolving and is worth billions of dollars worldwide. If you want to become one of its top business brains, a degree in Fashion Management could be for you, leading to many opportunities for a career in Fashion-Brand Management.
Following a cross-field and multicultural approach, a program in Fashion Management shapes and develops one’s managerial skills while linking product knowledge with the sensitivities of the fashion industry.
Fashion Management at a Glance
The discipline has evolved on a huge scale in the past few decades :
- A few decades back it used to take over six to twelve months for latest designs to reach the market
- Recent changes and evolutions in the fashion industry, however, have contributed to the emergence of fast fashion
- Fast fashion enables companies to design, produce as well as deliver the end product to the stores within a matter of 4 weeks
Fashion/Brand managers perform the following tasks on a regular basis :
- Identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution
- Identify and develop effective managerial strategies for fashion sector businesses
- Develop a business plan for fashion companies
- Identify the specificities of the various types of products in the clothing, accessories, jewellery, home, and beauty contexts
- Identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector
The following skills & aptitudes are required to be successful at this career :
- Research Skills
- Analytical ability
- Entrepreneurial acumen
- Decision-making skills
Graduates develop the necessary skills to become self-employed and build their own brands. They can also explore several areas of fashion management and can occupy positions within different branches of the fashion industry, such as :
- Fashion Brand Management
- Fashion Buying
- Fashion Merchandising
- Product Management
- Retail/Store Management
- Public Relations
- Events Management
Job roles may include the following :
- Merchandising Specialist
- Fashion Consultant
- Personal Stylist
- Fashion Coordinator
- Production Manager
- Fashion Promotion Professional
- Marketing Manager
- Buyer
- Vendor Manager
- Visual Merchandiser
- Technical Designer
- Costume Designer
Following are the best companies/studios for Fashion Management in India :
- Aditya Birla Group
- AE Outfitters
- Allen Solly
- Raymond
- Reach Technologies
- Reebok
- Reliance Retail
- Royal Sporting House
- SAP
- Shoppers’ Stop
- Arvind Brands
Links to Follow :
- http://www.globalfashionmanagement.com/en/blog
- https://www.howtostartaclothingcompany.com/5-steps-successfully-managing-clothing-brand/
- https://fashionista.com/2014/05/tips-starting-fashion-business
- https://yourstory.com/2017/01/build-brand-awareness-fashion-label/
- https://blog.lemonstand.com/how-to-grow-a-clothing-brand/
- https://www.realthread.com/blog/6-tips-to-become-a-successful-clothing-line-2014-01-30
- http://smallbusiness.chron.com/growth-strategies-starting-up-fashion-brand-17422.html
- https://www.merchandise-essentials.com/17-marketing-techniques-to-launch-your-clothing-label-the-essentials-guide/
